Iberflora 2024: International Green Sector Fair

Iberflora 2024: The Big Event for the Green Sector in Europe

Iberflora, the International Trade Fair for Plants and Flowers, Landscaping, Technology and DIY, is preparing for another unmissable edition, to be held from October 1 to 3, 2024, at Feria Valencia. Considered one of the largest trade fairs for the green sector in Europe, Iberflora is the must-attend meeting point for professionals and enthusiasts of gardening, landscaping and technology. With a wide range of exhibitors and activities, the event promises to offer the latest trends and innovations in the market.

What is Iberflora?

Since its first edition in 1972, Iberflora has established itself as the leading trade fair for the green sector in Spain and one of the most important professional events in Europe. Every year, the trade fair brings together the main players in the market, providing an ideal environment for the launch of new products, networking and professional training. This event attracts professionals from various segments, such as nurseries, garden centers, landscapers, decorators, as well as suppliers of technology and solutions for plant care.

The 2024 edition promises to be even bigger, offering a unique experience for its visitors. With exhibitors from all over the world and a highly qualified professional audience, Iberflora is the perfect place to discover innovations in the green sector and close deals.

Why Visit Iberflora 2024?

1. Complete Commercial and Training Offer Iberflora offers the largest and most diverse commercial and training offer in the green sector. Companies in plants, flowers, gardening tools, landscaping, and cutting-edge technology will be present to showcase their solutions. You will find a wide range of products and innovations that can boost your business, from innovative machinery to sustainable techniques.

2. Lectures and Technical Sessions Iberflora 2024 will offer a comprehensive program of lectures and workshops aimed at professional development. These activities are a unique opportunity to learn from the best experts in the sector. The practical and technical knowledge offered during the event is essential for those who want to stay up to date on the latest trends and innovations.

3. Product and Innovation Demonstrations One of the great attractions of Iberflora is the live demonstrations of products and solutions. Visitors will be able to see first-hand how machines, tools and new technologies for plant and garden care work. In addition, the event is the stage for the Iberflora Innovation Awards, which recognize the most revolutionary products on the market.

4. Iberflora Innovation Awards The Iberflora Innovation Awards are a special highlight. Every year, the most innovative products in the sector are awarded, providing visibility to manufacturers who invest in research and development. Participating in or attending the awards is an excellent opportunity to learn about the innovations that are shaping the future of the sector.

5. Networking and Business Opportunities Iberflora is a privileged environment for networking. With over 12,000 professional visitors at its latest edition, the fair is the ideal place to make connections, form partnerships and expand business. In addition to exhibitors, the event is attended by investors and strategic decision-makers, making it a stage for new business.

Who Visits Iberflora?

Since its inception, the profile of Iberflora visitors has expanded to include all green sector operators, including:

· Gardeners, landscapers and service providers (29%)

· Garden centres and nurseries (22%)

· Florists and gift shops (9%)

· Event and wedding planners (9%)

· Agro stores, distributors and e-commerce (5%)

The fair also attracts a variety of related sectors, such as outdoor decoration, irrigation, and technology applied to the green sector.

Iberflora Exhibitors

Iberflora has a diverse mix of national and international exhibitors. Around 74% of the exhibitors are Spanish companies, while the remaining 26% come from other countries. The event offers a complete showcase for companies operating in the plant and flower, gardening, decoration, outdoor furniture, machinery and tools sectors, among others.

How to Maximize Your Participation at Iberflora?

If you are planning to exhibit at Iberflora 2024, here are some tips to attract more visitors to your stand:

1. Send electronic invitations to your customers, ensuring they have free access to the event.

2. Insert Iberflora banners on your website and in email signatures, highlighting your participation.

3. Use social media and newsletters to communicate your presence at the fair.

4. Participate in the Iberflora Innovation Awards, presenting your new products to the market.

Get ready for Iberflora 2024

Iberflora 2024 will be the largest event in the green sector in Europe, bringing together the main brands and professionals in the market. With a perfect combination of innovation, business opportunities and knowledge, the fair is the ideal place for those looking to be at the forefront of the sector. Whether you are a visitor looking for new solutions or a company showcasing your products, Iberflora offers the perfect environment to connect people, ideas and business. Don’t miss the opportunity to be part of this unique event!